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The Story behind the Brand

Time for History

A. Lange

The history of the Lange und Söhne manufactory dates back to the 19th century, when Ferdinand Adolph Lange founded a watchmaker's workshop in Glashütte, Saxony, in 1845.

Lange was born in Dresden and had previously worked for various renowned watchmakers in Europe, including Joseph Thaddäus Winnerl in Paris and Urban Jürgensen in Switzerland. With this knowledge, he finally returned to Saxony to found his own manufactory.

The long-term goal was to produce high-quality watches that were made in Saxony and could compete with the best Swiss watches. He and his employees developed new technologies and improved existing processes in order to produce watches of the highest precision and quality.

In 1868, Ferdinand Adolph Lange's sons took over the company and called it "A. Lange & Söhne". Under her leadership, the company continued to produce high-quality watches and became one of the most well-known and respected manufacturers in Europe.

However, during World War II the A. Lange & Söhne factory was badly damaged and eventually expropriated when Saxony became part of the German Democratic Republic. The company ceased to exist and the Lange family fled to West Germany.

Only after the reunification of Germany could the A. Lange & Söhne brand be revived. In 1990, Ferdinand Adolph Lange's great-grandson, Walter Lange, founded the new A. Lange & Söhne manufactory together with the Swiss watch brand IWC Schaffhausen.

Under the direction of Walter Lange and CEO Wilhelm Schmid, the brand has developed a wide range of wristwatches known for their precision, quality and innovative technologies. The manufacture has received numerous awards for its design and craftsmanship and today remains one of the most respected watch brands in the world.

Audemars Piguet

Audemars Piguet is a Swiss luxury watch brand founded in 1875 by Jules-Louis Audemars and Edward-Auguste Piguet in the Vallée de Joux. The two young men met at school and discovered their common passion for precision mechanical watches.

At first they worked in their own workshops developing separate parts for watches, but decided to team up to combine their skills and create a brand. They named their company "Audemars Piguet" and started making high quality watches.

In the following years the company became more and more successful and won several awards for its excellent craftsmanship and innovative technology. Audemars Piguet became known for its complications, particularly for making minute repeaters, chronographs, and tourbillons.

In the 1920s, the brand also became internationally known and exported its watches to the USA, South America and Asia. The brand continued to thrive in the decades that followed, introducing innovative technologies such as the self-winding movement and the introduction of stainless steel into watchmaking.

In the 1970s, Audemars Piguet introduced the Royal Oak, a sporty stainless steel watch with a distinctive octagonal case and integrated bracelet. The watch was a huge success and helped propel the company into one of the leading luxury watch manufacturers in the world.

Today, Audemars Piguet is still one of the most respected brands in the watchmaking industry and continues to create innovative and handcrafted timepieces. The brand is also known for its strong support for charities and environmental protection initiatives.


Breguet is a renowned Swiss watch manufacturer founded in 1775 by the famous watchmaker Abraham-Louis Breguet in Paris, France. The brand has played a significant role in the development of watch technology throughout its history and has counted many of history's most famous figures among its customers.

Known for his creativity and technical skill, Abraham-Louis Breguet revolutionized watch technology by inventing many important mechanisms, including the tourbillon, a method of compensating for gravitational errors in watch movements. He was also the first to create a nib made of a special alloy called "Gossamer," which allowed greater precision in telling the time.

Over the years, Breguet has attracted many famous personalities as customers, including Napoleon Bonaparte, Marie Antoinette, Winston Churchill and Alexander I of Russia. One of Breguet's most famous watches was the "Marie Antoinette pocket watch", which is considered one of the most complicated and beautiful watches of all time. This watch was designed by Abraham-Louis Breguet especially for Marie Antoinette but was not completed until 34 years after her death.

After the death of Abraham-Louis Breguet, the company was taken over by his son Antoine-Louis Breguet and later passed on to Louis Breguet, son of Antoine-Louis. In the 1970s the brand was acquired by the Swiss Swatch Group and since then has launched a number of notable watches including the "Classique", "Tradition", "Marine" and "Reine de Naples" collections.

Today, Breguet is known for its high level of craftsmanship, advanced technology and elegant design. Breguet watches are among the most expensive and sought-after watches in the world and are extremely popular with watch enthusiasts around the world.


Breitling is a Swiss watch manufacturer established in 1884 and known for its precise chronographs and pilot's watches. The history of Breitling begins with the founder Léon Breitling, who opened a workshop in St. Imier, Switzerland, where he made high quality watches and chronographs.

From the outset, Breitling strived to produce the finest timepieces in the world and quickly built a reputation for precision and reliability. In 1915, the company introduced the first chronograph with a separate pusher, allowing the user to start and stop timekeeping accurately.

In the 1930s, Breitling became the preferred supplier of pilot's watches to the Air Force and civil airlines. The watches were known for their accuracy and reliability and were worn by many famous pilots such as Antoine de Saint-Exupéry and Hap Arnold.

During World War II, Breitling produced a variety of pilot's watches for the Allies, including the famous "Navitimer", which to this day remains a symbol of precision and reliability in aviation.

In the 1960s, Breitling introduced the "Cosmonaute", the first Swiss watch to be worn in space. Astronaut Scott Carpenter wore the watch during NASA's Mercury program and the company continued its tradition of producing watches for use in space.

In the 1970s, Breitling ran into difficulties due to increasing competition from Asia, but the company was able to bounce back with the introduction of new products and its takeover by the Swiss investment company "Ernest Schneider".

Today, Breitling is one of the most well-known and respected watch brands in the world and continues to produce precise chronographs and pilot's watches. The company stays true to its heritage and is the Official Timekeeper for a variety of sporting events including the Red Bull Air Race World Series. Appreciated by watch enthusiasts around the world, Breitling is a symbol of quality, precision and reliability.


Bulgari is an Italian company known for its luxury goods, particularly jewelry, watches and perfumes. The brand was founded in Rome in 1884 by Greek immigrant Sotirio Bulgari.

Sotirio Bulgari was born in a small village in Epirus, Greece and emigrated to Italy in 1877. There he first opened a small jewelery shop in Via Sistina in Rome. The store offered handmade silver jewelry and quickly became known for its one-of-a-kind creations.

In the years that followed, Sotirio Bulgari expanded his business by expanding his production into gold jewelry and precious stones. With his ability to create timeless designs and set gemstones in unconventional combinations, he quickly gained a reputation as an innovative jewelry designer.

In the 1930s, Bulgari began to expand into the international market, opening stores in Monte Carlo and Naples. After World War II, the company opened stores in Paris, New York and Geneva, and in the 1960s it expanded to include accessories such as handbags and eyewear.

In the 1970s, Bulgari continued to expand into watch manufacturing and opened its own watch factory in Switzerland. The company quickly became known for its innovative designs, including the "Bulgari-Bulgari" watch, which was first launched in 1977.

In the 1980s, Bulgari introduced its first line of perfumes and expanded its range to include leather goods, stationery and other accessories. In the years that followed, the company continued to expand, acquiring other luxury brands such as French jewelry company Chaumet and Italian jewelry brand BVLGARI. Today, Bulgari is one of the best-known luxury brands in the world and has branches in over 50 countries.

Carl F Bucherer

Carl F. Bucherer is a Swiss watch brand founded in Lucerne in 1888 by Carl Friedrich Bucherer.

The company started out as a small retail store selling jewellery, watches and other luxury items. Over the years, Carl F. Bucherer expanded the business and began producing its own watches. The first models were sold under the brand name "CF Bucherer".

In the 1930s, Carl Friedrich Bucherer's son, Hans Wilsdorf, took over the company. Wilsdorf was also the founder of Rolex and brought his experience in the watch industry to the table. Under his leadership, Carl F. Bucherer expanded into the international market and produced a wide range of timepieces, including wristwatches and pocket watches.

In the 1960s, the Scheufele family, who were also active in the watchmaking industry, took over the company. She ushered the company into a new era and expanded the range with more models, including the Manero and Patravi collections, which are still popular today.

In recent years, Carl F. Bucherer has expanded its presence in the watchmaking industry through collaborations with other luxury brands such as Aston Martin and Italian yacht builder Riva. The company is now part of the Bucherer Group, a leading European jewelry company.

Carl F. Bucherer is known for its high-quality Swiss watches, which are often equipped with special functions such as tourbillons, chronographs and date indicators. The brand has earned a reputation for elegant and sophisticated watches in the luxury segment and is valued by watch collectors and luxury enthusiasts around the world.


Cartier is a French luxury brand known for its jewelry and watch collections. The company was founded in Paris in 1847 by Louis-François Cartier.

Initially, Cartier specialized in selling jewelry and accessories, including necklaces, bracelets and earrings. In 1888, Louis-François Cartier's son Alfred took over the company and added a watch department. Over time, Cartier developed many famous watch models such as the Tank, Santos and Ballon Bleu, which became icons of the watch industry.

The company became a favorite among the wealthy and famous, including kings, queens and movie stars. Cartier supplied King Edward VII of England with jewelery and later became the official purveyor to King George VI.

During World War I, Louis Cartier fought in the French army and was captured by the Germans. During his captivity, he developed the idea for the famous Cartier Tank watch, inspired by the tanks he saw on the battlefield.

In the years that followed, Cartier expanded its product range to include leather goods, perfumes and other accessories. The company also expanded internationally, opening offices in London, New York and St. Petersburg.

Cartier is also known for its spectacular jewelry, designed for the richest and most famous people in the world. The company has produced many unique pieces of jewelry over the years including the famous "Tutti Frutti" style inspired by Indian jewels.

Today, Cartier is one of the most famous luxury brands in the world and belongs to Compagnie Financière Richemont SA. The company has branches in many countries and its jewelry and watch collections are appreciated by collectors and fashion enthusiasts alike.


Chopard is a Swiss watch and jewelery company founded in Sonvilier in 1860 by Louis-Ulysse Chopard. Originally, Chopard was a manufacturer of pocket watches and chronometers. After the death of Louis-Ulysse Chopard in 1915, the company was taken over by his sons Paul-Louis and César.

In the 1930s, Chopard moved to Geneva, the center of the Swiss watchmaking industry, and began producing wristwatches. In the 1960s, Chopard was taken over by Karl Scheufele III. acquired, a German watchmaker and jeweler who led the company into a new era.

Karl Scheufele III. brought his expertise in the field of jewelery making and expanded the company with a jewelery department. Chopard now produced high-quality jewelry with precious stones and valuable metals such as gold and platinum.

In the 1970s, Chopard introduced the Happy Diamonds collection, which became one of the brand's most iconic jewelry designs. Happy Diamonds watches and jewelery contain moving diamonds that are embedded in a transparent case and sparkle and glitter with every movement.

In the 1980s, Chopard continued to expand, opening offices in New York, Hong Kong and Tokyo. The brand produced a wide range of watches and jewelry for women and men.

Today, Chopard is one of the most well-known luxury watch and jewelry brands in the world. The company is known for its innovative designs and use of high-quality materials. Chopard continues to produce limited-edition watches and jewelry, and in recent years has also launched a number of sustainable initiatives to reduce its environmental footprint and embrace social responsibility.

Glashütte Original

The history of Glashütte Original begins in 1845, when the watchmaker Ferdinand Adolph Lange founded a watch manufacture in Glashütte, Saxony. The manufacture was part of an initiative supported by King Friedrich August II of Saxony, who wanted to promote the regional economy.

Over the years, the manufactory grew and produced watches of the highest quality and precision. The brand was known for its technical innovations, especially in the field of chronometry and precision engineering. The manufactory was destroyed during the Second World War and expropriated after the war.

In 1951, watch production in Glashütte was reorganized by the then GDR government and combined under the name "VEB Glashütter Uhrenbetriebe" (GUB). The Glashütte Original brand was founded in 1994 when German unity took place. The watch manufacturer Nomos was already founded in 1990 as the successor to the VEB Glashütte watchmaking company.

Since the reunification of Germany, Glashütte Original has gained a reputation as one of the best watch manufacturers in the world. The brand is known for its classic designs and technical innovations, including the patented "Panorama Date" and the "Sax-0-Mat" automatic movement, which offers faster and more efficient winding power.

Today, Glashütte Original is one of the best-known and most respected watch brands in Germany and is synonymous worldwide with high-quality craftsmanship and technical precision.


Hublot is a Swiss luxury watch brand founded in 1980 by Carlo Crocco. Crocco comes from a family of watchmakers and had previously worked at the famous Breguet brand before deciding to start his own brand.

The name "Hublot" means "porthole" or "window" in French, and this term has become a trademark of the brand as their watches feature a unique design where the dial is embedded in the case like a window.

The first model produced by Hublot was the Classic, which became known as the first natural rubber wristwatch. This watch became an instant hit and caused quite a stir in the watchmaking industry.

In 2004, Jean-Claude Biver took over the company and took it to a new level. Biver had previously successfully managed watch brands such as Blancpain and Omega and was known for his innovative marketing strategies.

Under Biver's leadership, Hublot began incorporating new materials such as ceramics, titanium and carbon fiber into watchmaking, and launched the Big Bang, a watch with a rugged, sporty design that's popular with both men and women.

In 2010, Hublot started a collaboration with the football club Manchester United and became the club's official timekeeper. Since then, the brand has also collaborated with other prestigious sports teams, including FC Bayern Munich, the Miami Heat and FC Chelsea.

Today, Hublot is one of the most successful and innovative luxury watch brands in the world and has received numerous awards for its design and technology. The brand is also known for its dedicated support of charities and its efforts to use environmentally friendly materials and manufacturing processes.


Omega is a Swiss watch brand that has been around for over 170 years and is one of the most well-known and respected watch manufacturers in the world. The history of Omega began in 1848 when the young watchmaker Louis Brandt opened a workshop in La Chaux-de-Fonds, Switzerland, where he produced pocket watches.

After Louis Brandt's death in 1879, his two sons took over the company and renamed it "Louis Brandt et Frère - Omega Watch & Co." around. The company quickly expanded, opening offices in London, England and in New York City, USA.

In 1903, Omega introduced the 19-line caliber movement, which featured a chronograph mechanism and enabled precise timekeeping. The company also became the official timekeeper at numerous sporting events, including the 1932 Olympic Games in Los Angeles.

In 1948, Omega introduced the Seamaster watch, which was specifically designed for divers and remains one of Omega's most iconic watches to this day. In 1957, Omega launched the Speedmaster watch, which became NASA's official watch and was worn on the first manned moon landing in 1969.

In the 1980s, Omega struggled due to increasing competition from Asia, but the company was able to bounce back through targeted marketing campaigns and new product launches. In 1999, Omega became part of the Swatch Group, one of the largest watch manufacturers in the world.

Today, Omega is one of the most well-known watch brands in the world and has received numerous prizes and awards for its design and technology. The brand is also the official timekeeper at a wide range of sporting events, including the Olympic Games. Omega remains an icon of the Swiss watchmaking industry and is treasured by watch lovers around the world.

Patek Philippe

The Patek Philippe story began in 1839 when Polish émigré Antoni Patek and French watchmaker Adrien Philippe formed a partnership to jointly produce luxury timepieces. The company was founded in Geneva, the capital of the Swiss watchmaking industry.

At first, the company focused on making pocket watches, but over time Patek Philippe started making wristwatches as well. The brand was quickly recognized for its outstanding craftsmanship and precision and quickly became one of the most sought-after watch manufacturers in the world.

Patek Philippe is known for its innovative and complicated watches, which often feature complications such as chronographs, perpetual calendars, minute repeaters and tourbillons. Some of the most famous Patek Philippe watches are the Calatrava, Nautilus, Aquanaut and the Grand Complications.

Over the years, Patek Philippe has attracted numerous famous personalities as customers, including members of European royalty and American presidents. The brand is now one of the best known and most respected in the Swiss watch industry and is considered a symbol of the highest quality and craftsmanship.


The history of Rolex begins in London in 1905, when the founder Hans Wilsdorf and his brother-in-law Alfred Davis founded the company "Wilsdorf and Davis". Initially, they imported Swiss movements and assembled them in England, but Wilsdorf soon began making their own watches.

In 1910, the company was officially registered as Rolex and soon after, the company moved to Geneva, where it remains today. Rolex quickly became known for its precision and quality, winning a number of awards for its watches.

In the 1920s, Rolex began to focus on developing waterproof watches and in 1926 the famous Rolex Oyster watch was introduced, which remains a classic to this day. In the years that followed, further innovations such as the automatic winding function and the date display were introduced.

During World War II, demand for Rolex watches increased as they were valued by Allied forces for their reliability and precision. After the war, Rolex conquered the luxury watch market and became the epitome of elegance and prestige.

In the decades that followed, Rolex introduced numerous other innovations, such as the GMT-Master watch, which was designed for pilots and displayed two time zones. The 1980s saw the introduction of the Datejust II, a larger version of the classic Datejust watch that's still very popular today.

Today, Rolex is one of the most well-known and respected watch brands in the world. The company is known for its precise timekeeping, its technical innovations and its timeless design. Rolex watches are status symbols and are worn by celebrities, politicians and executives around the world.

Vacheron Constantin

Vacheron Constantin is a Swiss luxury watch brand that has been known for almost 265 years. The history of the brand dates back to 1755 when Jean-Marc Vacheron opened his first workshop in Geneva.

Vacheron was a talented watchmaker who specialized in making pocket watches. His watches soon became known for their precise craftsmanship and elegant aesthetics.

In 1819, François Constantin joined the company and became Vacheron's business partner. Together they founded the company Vacheron et Constantin and led the brand to even greater success. Constantin was a master of customer relations and socialized with many wealthy personalities of his time.

Over the years, Vacheron Constantin has produced a number of notable timepieces, including some of the most complicated pocket watches and wristwatches of their time. In 1921, the company developed the "L'Éxtra-plat" model, a flat pocket watch that is considered one of the flattest of its time. In the 1930s, Vacheron Constantin began producing its watches with cases in platinum and gold, further increasing the brand's prestige.

During World War II, Vacheron Constantin manufactured watches for the French Army and produced special models for the US Army during the Vietnam War. In the 1970s, with the arrival of the quartz watch, Vacheron Constantin invested in the development of mechanical watches to continue its traditional craftsmanship and heritage.

In 1996, the Richemont Group, a luxury goods company, became the owner of Vacheron Constantin. Under the leadership of the Richemont Group, Vacheron Constantin has expanded its presence around the world and continued to produce innovative, high quality timepieces.

Today, Vacheron Constantin is one of the most respected watch brands in the world and still produces some of the most complicated and desirable timepieces on the market. The brand stays true to its heritage and uses traditional craftsmanship and innovative technology to create its watches.


Zenith's history dates back to 1865 when Georges Favre-Jacot founded a watch manufacture in Le Locle, Switzerland. The company quickly became known for its high-quality precision timepieces and received several awards for its innovative technology.

In the years 1910 to 1920, Zenith was one of the largest manufacturers of wristwatches. The brand's watches were sold worldwide and enjoyed great popularity among watch enthusiasts.

In the 1960s, Zenith became one of the leading watch manufacturers in the world and was one of the first manufacturers to produce an automatic chronograph watch. This watch, the Zenith El Primero, was a groundbreaking innovation and became a hallmark of the brand.

In the 1970s, Zenith ran into financial difficulties and was eventually taken over by the Swiss company Mondaine. However, production of the Zenith El Primero continued and the watch became an important part of the brand.

In the 1980s and 1990s, Zenith focused on the production of mechanical watches and continued to refine its technology. The brand became known for its high precision and reliability.

In 1999, Zenith became part of the luxury group LVMH, which also owns brands such as Louis Vuitton, Dior and Hublot. Under the leadership of LVMH, Zenith was modernized and added more models to its collection.

Today, Zenith is known for its precise and technically sophisticated watches, especially the El Primero. The brand has a wide range of models for men and women and continues to produce watches with innovative technologies and materials. Zenith is one of the most important watch brands in Switzerland and has secured its place in the history of the Swiss watch industry.

Frequently asked questions


What should I look out for when buying a used watch?

When buying a used watch, there are a few important things to consider to ensure you are getting a quality product and no nasty surprises. Here are some key points to look out for when buying a pre-owned watch:

Purchase from a trusted retailer:

Buy the used watch from a reputable dealer or an authorized dealer of the manufacturer. This gives you the assurance that the watch is indeed genuine and in good condition. Make sure the retailer also offers a guarantee or return option.

Watch condition:

Make sure you thoroughly check the condition of the watch, especially the case and bracelet. Look for scratches, dents, or other damage that may indicate misuse. Also make sure the watch is working properly, including the hands, date, and chronograph functions (if equipped).


Verify the authenticity of the watch by checking the serial number and reference number. If possible, you should have the watch checked by an independent expert or an authorized dealer of the manufacturer.

Service History:

Try to gather information about the watch's service history, especially if the watch is older. A well cared for and maintained movement can last longer and require fewer repairs.

Original accessories:

Check that the watch comes with the original accessories, including the box, papers and warranty certificate. This can help confirm the authenticity of the watch and increase resale value.

By paying attention to these points, you can ensure that you are getting a quality pre-owned watch that will live up to your expectations.

What is the difference between mechanical and quartz watches?

The main difference between quartz and mechanical movements is how they are operated. Quartz watches use a battery to power the movement, while mechanical watches are powered by the energy of spring and gear wheels.

A quartz movement uses the vibrations of a quartz crystal to measure time. An electrical impulse is sent from the quartz to the watch, which triggers a circuit to start the movement. The vibrations of the quartz crystal are very precise and enable high precision in timekeeping. Quartz watches are often very accurate and rarely require maintenance.

Mechanical watches, on the other hand, use a complex array of gears, springs, and other mechanical components to keep time. There are two types of mechanical watch movements: hand-wound and automatic. Hand-wound movements must be manually wound, while automatic movements wind themselves through the natural movements of the wearer.

Mechanical watches often have higher levels of craftsmanship and aesthetic details like complications and embellishments that can make them collectibles. However, they are often less accurate than quartz watches and require regular maintenance to work well.

Ultimately, the choice between a quartz or a mechanical movement comes down to individual preference, as both types of watches have their pros and cons.

Which Rolex model is worth investing in?

It is difficult to say which Rolex to invest in as it depends on many factors such as personal taste, budget and the availability of certain models. However, there are some models that are considered particularly desirable and therefore also stable in value.

For example, the Rolex Daytona is one of the most famous and sought-after models from Rolex, especially the vintage models from the 1960s and 1970s. The Rolex Submariner is also a classic and is considered one of the most famous and coveted Rolex watches. There are also other models like the Rolex GMT-Master, the Explorer and the Datejust that are also very popular with collectors and enthusiasts.

However, it is important to note that the prices for these models can be very high and it can be difficult to get hold of them. If you're looking to buy a Rolex as an investment, it's important that you go to a reputable dealer and carefully check that the watch is authentic. Also, keep in mind that like all investments, the value of watches can fluctuate, so it's important to consider a longer-term commitment.

What is the most expensive watch in the world?

The most expensive watch in the world is the "Hallucination" by Graff Diamonds, which was presented at Baselworld in 2014. The watch is made of 110 carats of baguette-cut multicolored diamonds set in white gold. The watch has no dial or hands and was designed by Graff's Creative Director Laurence Graff.

The price of the "Hallucination" has not been publicly announced, but it is estimated that the watch is worth around US$55 million. It surpassed the previous record holder, 2010's The Graff Pink (also by Graff Diamonds), which sold for $46 million.

It is important to note that these types of watches are considered collectibles and works of art and are not necessarily valued for their practical use as timepieces. Most people cannot afford such watches and they are usually limited to a very limited number of collectors and investors.

Which is the most expensive Rolex in the world?

The most expensive Rolex in the world is the Rolex "Paul Newman Daytona", Ref. 6239, which was manufactured in 1968. The name "Paul Newman" refers to the famous Hollywood actor and racing driver who wore this watch. The "Paul Newman Daytona" features an unusual dial known as the "Exotic Dial" which is characterized by its subtle details and color contrasts.

In 2017, the Rolex "Paul Newman Daytona" sold for $17.8 million at a Phillips auction in New York, setting a new world record for the highest price for a Rolex watch. The buyer of the watch remained anonymous but is believed to be a known collector or investor.

It is important to note that the most expensive watches in the world have often been worn by famous people or made by master craftsmen and often have unique features that set them apart from other watches. Most people cannot afford such watches, but they are an important part of watchmaking history and culture.

Which is the most expensive Patek Philippe in the world?

The most expensive Patek Philippe in the world is the "Grandmaster Chime" Ref. 6300A-010, which was produced to celebrate Patek Philippe's 175th anniversary in 2014. The watch is a masterpiece of watchmaking art and features 20 complications, including a grande and petite sonnerie, a minute repeater, a perpetual calendar function, as well as a moon phase display and an alarm function. The watch is also reversible and features a unique hand-engraved dial.

The "Grandmaster Chime" Ref. 6300A-010 was produced in a limited edition of seven pieces, six of which were sold to selected Patek Philippe customers. The seventh watch was auctioned off for charity, fetching 31 million Swiss francs (about $33 million) at a Christie's auction in 2019. The watch's buyer remained anonymous.

It is important to note that such watches are often considered works of art and collectibles, and are typically only bought and worn by a very limited number of people. Most people cannot afford such watches and there are many other great Patek Philippe models that also show great quality and craftsmanship.

What is the most complicated clock in the world?

The most complicated watch in the world is the Patek Philippe "Grande Sonnerie" Ref. 6300, which was introduced in 2014. This watch has 20 different complications and was made by artisans over a period of 5 years.

The main complications include a perpetual calendar function, a moon phase display, a minute repeater, an alarm function, a power reserve indicator, a world time function and a tourbillon. However, what really sets the "Grande Sonnerie" apart is its automatic chime function, which allows the watch to chime automatically every 15 minutes, or play a melody of up to 12 different chimes at the push of a button.

It is important to note that the most complicated clock in the world always depends on the definition someone uses. There are many watches that feature extensive complications and are made by well-known watch brands such as Patek Philippe, Vacheron Constantin and Audemars Piguet.

What are the most famous watchmaking patents?

Watchmaking has been a source of constant innovation for centuries, and there are many famous patents that have fueled the development of watchmaking technology. Here are some of watchmaking's most famous patents:


Patented in 1801 by French watchmaker Abraham-Louis Breguet, the tourbillon is one of watchmaking's most iconic complications. It is a type of movement construction that helps improve timekeeping accuracy by reducing the effects of gravity on the movement.

automatic movement:

The automatic movement, also known as a self-winding movement, was first patented by John Harwood in 1923. It allowed watches to wind themselves automatically when worn on the wrist, eliminating the need to wind the watch manually.


The chronograph movement was first patented in 1821 by French watchmaker Nicolas Rieussec. It made it possible to measure and record time intervals by incorporating an additional mechanism into the movement.


The barrel, which contains the mainspring of a mechanical watch, was invented as early as the 15th century, but many improvements and patents have been filed on it over the centuries to improve its efficiency and performance.

rotating bezel:

The rotating bezel is a bezel that rotates around the case of the watch. It was first patented by Rolex and introduced in the Rolex Turn-O-Graph watch. Later, the rotating bezel was also used in the Submariner and other Rolex models.

These patents are just a small sample of the many significant inventions and innovations in watchmaking. However, they all have a significant influence on the development of watch technologies and the design of watches to this day.

What are the most famous Rolex models?

Rolex has produced many iconic watch models over the decades. Here are some of the most famous Rolex models:

Rolex Submariner :

The Rolex Submariner is probably the most famous Rolex model. It was introduced in 1953 and has been one of the most popular diving watches on the market ever since.

Rolex Daytona:

The Rolex Daytona is a famous chronograph watch that was introduced in 1963. It is named after the famous racetrack in Daytona Beach, Florida.

Rolex Datejust:

The Rolex Datejust is one of the most famous models and was introduced in 1945 for the first time. It was the first watch to change the date automatically.

Rolex GMT Master:

The Rolex GMT-Master was originally developed for pilots who frequently traveled between different time zones. It was first introduced in the 1950s.

Rolex Explorer:

Introduced in 1953, the Rolex Explorer is a robust and reliable watch designed specifically for mountaineers and adventurers.

Rolex Oyster Perpetual:

The Rolex Oyster Perpetual is a timeless and elegant model that was introduced in 1931. It is characterized by its waterproof housing construction.
These models are just a small selection of the most famous Rolex watches. There are many other models that are also very popular and well-known.

What records does Rolex hold?

Rolex holds several watch industry records including:

The first waterproof wristwatch: Rolex is known for producing the first waterproof wristwatch, the Rolex Oyster, in 1926. At the time, it was a significant technological achievement that paved the way for further innovation.

The deepest dive watch: Rolex introduced the Rolex Deep Sea Special in 1960, which was the deepest dive watch in the world at the time. It was attached to the outside of the Trieste submersible and submerged to a depth of 10,916 meters.

The most precise serial chronometer watch: Rolex received the title "Superlative Chronometer" for the Rolex Day-Date 40 in 2015. This award is only given to watches that meet the highest standards in terms of accuracy, power reserve, water resistance and self-winding mechanism.

The most certified watch: Rolex is known for producing and testing all of its watches in-house. Every Rolex watch is certified by the Swiss Chronometer Testing Institute (COSC). Many of the watches also receive Rolex's own certification called "Superlative Chronometer".

These records are just a few of the many that Rolex has achieved over the years and they reflect the brand's aspirations to be one of the best and most innovative watch brands in the world.

How did the myth of the Paul Newman Daytona come about?

The Paul Newman-Daytona is a special version of the Rolex Daytona watch, known for its rarity and high prices at auction. The myth surrounding the Paul Newman-Daytona began in the 1980s when Paul Newman, a famous actor and avid racing driver, often wore a Rolex Daytona, later known as the "Paul Newman" Daytona, in public.

It is reported that Newman's wife Joanne Woodward gave him the watch as a gift in the late 1960s. The watch came with a special dial, now known as an "exotic" or "Paul Newman" dial due to its unusual color scheme and the way the numbers and indices are designed. Although not particularly popular at the time and produced in small numbers, the exotic dial has achieved iconic status over the years, particularly due to its association with Paul Newman.

Over the years, Paul Newman Daytonas have become increasingly sought after, fetching astronomical prices at auction. In 2017, a Paul Newman-Daytona sold for a record $17.8 million, drawing even more attention to this particular watch.

Overall, the myth surrounding the Paul Newman-Daytona contributes to the fascination with the Rolex Daytona and has also helped strengthen Rolex's reputation as a luxury brand.

Which Rolexes were worn in Movie?

Many famous actresses and actors wore and still wear Rolex watches in the cinema. Some of the most famous examples are:

  • Paul Newman wore a Rolex Daytona in many of his films, which helped this watch become a coveted collector's item and is now known as the "Paul Newman Daytona".
  • James Bond, the famous fictional secret agent, wears a Rolex watch in many of his films. In "Dr. No" (1962) he wore a Rolex Submariner, while in "Live and Let Die" (1973) he wore a Rolex GMT-Master.
  • Steve McQueen wore a Rolex reference 1655 "Orange Hand".
  • Sylvester Stallone wore a Rolex Submariner in The Expendables movies.
  • Robert Redford wore a Rolex GMT-Master in the film Alone Against the Wild (1972).
  • Marlon Brando wore a Rolex GMT-Master in the film "Apocalypse Now" (1979).

These are just a few examples, but there are many other actresses and actors who wear or have worn Rolex watches in the cinema.

What is the myth of the "Rolex White Gmt"?

The "Rolex White GMT" or "Pepsi GMT" is a model of the Rolex GMT-Master watch that was manufactured in the 1970s. It is a GMT-Master with a white dial and blue and red bezel, coveted by collectors and enthusiasts for its rare and attractive looks.

The myth surrounding the "Rolex White GMT" is that there are very few examples of this model, which has pushed up the price of these watches. It is reported that these watches were made in limited numbers for the airlines Pan Am and TWA and were only available to flight crew.

However, there are also conflicting reports as to the actual number of "White GMT" watches made, further fueling the myth surrounding this watch. Some sources claim that there are only around 100 specimens, while others estimate that there could be as many as 1000 specimens.

Regardless of the actual number of watches made, the "Rolex White GMT" remains a coveted collector's item for watch enthusiasts around the world.

How was the Audemars Piguet Royal Oak created?

The history of the Audemars Piguet Royal Oak dates back to 1971, when the Swiss watch industry was in crisis. The Japanese watch industry had conquered the market with cheap quartz watches, which meant that many Swiss watch manufacturers were struggling with financial problems.

In this context, Audemars Piguet asked the designer Gérald Genta to design a new wristwatch that would be something special and unique. Genta, who was only 31 at the time, drew up a sketch within 24 hours that included the design of what would become the Royal Oak.

The idea behind the design of the Royal Oak was to create a watch that is both sporty and elegant. Inspired by the portholes on the deck of a warship, Genta designed a watch with an eye-catching hexagon-shaped case held in place by eight screws.

The design of the Royal Oak initially met with criticism and skepticism as it differed significantly from the traditional watch designs of the time. But Audemars Piguet went ahead with its plans and produced the Royal Oak in a limited edition of 1,000 pieces. The watch was a great success and became a turning point in the history of the Swiss watch industry.

The Royal Oak became a classic and is now one of the most well-known and sought-after watches in the world. Audemars Piguet has continued to evolve the design of the Royal Oak over the years, introducing new models with different complications and materials, but the distinctive hexagonal case and eye-catching design remain unchanged to this day.

How was the Patek Philippe Nautilus created?

The Patek Philippe Nautilus was designed in 1976 by the famous watch designer Gérald Genta. Patek Philippe commissioned Genta to design a watch that was both sporty and elegant, in line with the new trends in the luxury sports watch market.

Inspired by the design of a ship's porthole, Genta created a wristwatch with an unusual octagonal case and distinctive bezel inspired by ship's nails. The Nautilus dial is inspired by the structure of the ship's porthole, giving the design a unique aesthetic.

The Nautilus was also one of the first watches to be made of stainless steel, which was unusual for a luxury watch at the time. The watch was originally equipped with an automatic movement and was water resistant to a depth of 120 meters.

The Patek Philippe Nautilus has become an iconic model since its launch and is now considered one of the most desirable luxury sports watches on the market.

What information does a Rolex reference number contain?

A Rolex reference number contains important information about the model of the watch. Each Rolex reference number is unique and indicates which model it is, the material used for the case and bracelet, the functions the watch has and other specific characteristics.

A Rolex reference number is usually a combination of numbers and letters. The first digit or two digits usually indicate which model it is. For example, the reference number "116610LN" represents the Submariner with a black dial and bezel. The second digit usually indicates what material was used for the case. At Rolex, "1" stands for stainless steel and "2" for stainless steel and gold.

Which watches come from the designer Gerald Genta?

Gerald Genta is a famous Swiss watchmaker known for his designs of iconic luxury timepieces.

Some of his most famous watch designs are:

Audemars Piguet Royal Oak:

The Royal Oak is one of Genta's most iconic watches. The watch was first introduced in 1972 and was the first luxury watch to be made from stainless steel. The design of the Royal Oak features an octagonal bezel and an integrated bracelet.

Patek Philippe Nautilus:

Genta designed the Nautilus for Patek Philippe in response to the Royal Oak. The Nautilus is also a stainless steel luxury watch with a striking design inspired by a porthole.

IWC Engineer SL:

Genta designed the Ingenieur SL for IWC in 1976. The watch features a distinctive case inspired by a classic Ingenieur design.

Bulgari Bulgari:

Genta designed the Bulgari Bulgari in 1975. The watch has a round case and bezel engraved with the brand name "Bulgari" in capital Roman letters.

These watches are just a few examples of the creations of Gerald Genta, known for his innovative designs and his influence on the watchmaking industry.

Where is John Lennon's Patek Philippe?

Beatle John Lennon's Patek Philippe was a 1960s Patek Philippe Reference 2499. The watch has a chronograph function, a perpetual calendar and a beautiful gold case.

After John Lennon's death in 1980, the watch was given to the Swiss auction house Antiquorum by his widow, Yoko Ono, where it sold for $198,000 at auction in 1985.

Not much is known of the whereabouts of the watch since then. However, it is believed to be privately owned and may have been resold at a higher price.

In the years following the auction, similar models of the Patek Philippe Reference 2499 sold for very high prices, underscoring the importance of Lennon's watch.

John Lennon's Patek Philippe is considered one of the most coveted and legendary watches in the world.

Was Buzz Aldrin's Omega Speedmaster Lost?

It is often said that the legendary Omega Speedmaster (which was on the moon!) was lost on a courier trip to NASA.

What's the point of this story?

Astronaut Buzz Aldrin's watch, an Omega Speedmaster Professional, was neither stolen nor lost.

Rather, it is misinformation based on a misinterpretation of a story told by Aldrin himself.

The story goes back to Aldrin's trip to Mexico in 2003.

There he is said to have shown his watch to a jeweler to have it repaired.

The jeweler allegedly cheated Aldrin by exchanging the watch for a copy and selling the originals.

However, this was later denied by Aldrin. In fact, Aldrin still has the watch he wore during the Apollo 11 mission.

However, it is known that NASA often confiscated the watches worn on the various missions after the astronauts returned, in order to examine them and carry out tests.

It is possible that some of the clocks were lost or damaged during these processes.

But Buzz Aldrin's watch wasn't stolen, nor was it lost.